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BC Strength

38 products
BC Strength - Glute Loop™ Package - Booty Band BC Strength - Glute Loop™ Package - Booty Band
$90.00
$90.00
$120.00
Six-band package, 25%+ saving: Expand glute training with S/M and L/XL Regular, Strong, Extra Strong options. Hip abduction during extensions: Target glutes in squats, bridges, hip thrusts, leg ...
BC Strength - Thruster Plates (Set of 2) - Bumper Plate BC Strength - Thruster Plates (Set of 2) - Bumper Plate
$249.00
$249.00
21 in diameter: Improve hip thrust setup for big thighs and thick pads to train with better positioning. 1.5 in elevation: Provide smooth bar roll over thighs and keep lower abs and bladder comf...
BC Strength - 45lb Weight Plates (set of 2) BC Strength - 45lb Weight Plates (set of 2)
$179.00
$179.00
Set of 2 × 45 lb (20.4 kg) plates: Expand barbell loads to train legs, glutes, and back with progressive strength. Natural virgin rubber coating: Keep floors and equipment protected and improve s...
BC Strength - Suspension System - Rack Attachments BC Strength - Suspension System - Rack Attachments
$70.00
$70.00
Compact, lightweight design: Keep training on the go at home or gyms, targeting chest, back, core, and hamstrings with consistent setup. Door anchor included: Set up on a door to perform inverte...
BC Strength - 10lb Weight Plates (set of 2) BC Strength - 10lb Weight Plates (set of 2)
$79.00
$79.00
Set of 2 × 10 lb plates: Provide balanced loading to train glutes, legs, and core on standard barbell lifts. Olympic 50 mm sleeve fit: Ensure fast set up on BC Strength bars and the BC T-Bell to...
BC Strength - Bar 15kg | 25mm - Multi-Purpose Barbell BC Strength - Bar 15kg | 25mm - Multi-Purpose Barbell
$249.00
$249.00
15 kg, 25 mm, 78.625 in profile: Improve grip for smaller hands and train squats, deadlifts, presses, and pulls. 2 in Olympic fit, 12.5 in sleeves: Store and move plates to build legs, back, and...

BC Strength is the equipment line built by Dr. Bret Contreras, PhD — the researcher and trainer known worldwide as "The Glute Guy" and the inventor of the barbell hip thrust. Developed and battle-tested at his Glute Lab training facilities, every BC Strength product is designed around one principle: maximizing glute strength and size through evidence-based movement, not guesswork.

The lineup covers the full spectrum of glute-focused training. The Thruster 3.0 and Thruster Lite make loaded hip thrusts accessible at home, eliminating the awkward barbell setup that stops most people from doing the exercise correctly. Glute Loops and resistance bands deliver targeted activation and progressive overload for hip hinges, kickbacks, abductions, and accessory work. Weight plates, the BC T-Bell, and specialty barbells round out a complete system for serious lower-body development.

Whether you're a beginner building your first home gym or a competitive lifter chasing a bigger posterior chain, BC Strength equipment brings the science of the Glute Lab to your training — without needing to be in San Diego to use it.