Built for the way you actually train.

Living.Fit is a curated home and commercial gym equipment marketplace based in Texas. We carry our own line of made-in-USA rubber flooring and pro-grade resistance bands, and we curate the best of the rest — strength, conditioning, mobility, and recovery gear from 200+ trusted fitness brands — so you can outfit a serious training space without spending weeks chasing down the right pieces from twenty different sites.

We are not a marketplace that lists everything. We carry what we'd put in our own gym.

Where we started

Living.Fit was founded in 2018 by Jay Perkins & Nehemiah Heard, who had spent the previous seven years building Kettlebell Kings into one of the most respected names in the kettlebell space (acquired in 2021). After that exit, we set out to do something harder: build a single destination that handled the full home gym, not just one category — and do it without diluting the quality bar that makes specialty fitness brands worth buying from in the first place.

That meant two commitments from day one:

1. Manufacture our own products in the categories where we could clearly do it better. That's where Living.Fit branded rubber flooring and resistance bands come from. Both are designed in-house and built to outlast the equipment around them.
2. Curate, don't aggregate. Every third-party brand we carry has earned its place. We turn down more than we add.

What we're known for

Gym flooring. Living.Fit rubber flooring rolls, interlocking tiles (18" and 24"), and gym mats are made in the USA, engineered for heavy use, and recognized by BarBend as Best Home Gym Flooring Overall. Whether you're outfitting a garage, a basement studio, or a commercial facility, the math is simple: thicker rubber, denser composition, longer life. We also do custom cuts.

Resistance bands. Our flagship Living.Fit resistance bands set is the bands product trainers reach for when they want one piece of equipment that does the work of a whole rack. Pull-up assistance, strength training, mobility, travel — we make bands for each of those use cases, and we've been refining the lineup for six years.

A curated catalog beyond our own line. Barbells, dumbbells, racks, benches, kettlebells, conditioning gear, mobility tools, recovery equipment, and more — chosen one brand at a time from partners like Barbell Standard, Hyperwear, GoFit, AbMat, PowerBlock, BC Strength, Synergee, Valor Fitness, and others.

Who we serve

• Home gym owners building or upgrading their training space
• Garage gym lifters and serious athletes
• Commercial gym operators and personal training studios
• Coaches and trainers who program with bands

If you're somewhere on that spectrum, you're our customer. If you're shopping for the cheapest version of everything, you probably won't love us — and that's okay.

Why "Living.Fit"

The name is the philosophy. Fitness isn't a phase, a program, or a January resolution. It's how you live. The equipment in your gym should reflect that — built to last, built for the way you actually train, year after year.

Our standards

• Quality over breadth. We'd rather carry one excellent rack than four mediocre ones.
• Made in USA where we can. Our flooring line is manufactured domestically. We're proud of it and the customers who care about it are our customers.
• Honest about fit. If a product isn't right for your use case, we'll tell you. Bands instead of dumbbells. Rolls instead of tiles. The right answer beats the bigger order.

The team

Living.Fit is a small, focused team based in Texas. We move faster than companies five times our size, ship from our own facilities, and answer to our customers, not a board.

How to reach us

• Shop the full catalog at living.fit
• Email:  info@living.fit