⭐⭐⭐⭐⭐ 20,000+ Reviews | Free Returns | Expert Service & Support

Learn More About This Collection
Collection:

BC Strength

38 products
Regular price $20.00
Sale price $20.00
Regular price
Unit price
per 
Six loop options: Expand training by matching 2 sizes and 3 strengths, or set up all six to build across exercises and reps. Regular strength sizing: Provide S/M for most users, L/XL to support ...
Regular price from $199.00
Sale price from $199.00
Regular price
Unit price
per 
Two sizes: Set up hip thrusts, step ups, and jumps to train glutes, quads, and hamstrings across workout spaces. Small 24 in L × 12 in H, 7 lb: Move and store between sets to keep training areas...
Regular price $499.00
Sale price $499.00
Regular price
Unit price
per 
10-position height tube: Set up users 5 ft 0 in to 6 ft 6 in to perform hypers with proper hip alignment and control. 2 in x 2 in 11-gauge steel frame: Withstand up to 500 lb and provide a stable...
Regular price $179.00
Sale price $179.00
Regular price
Unit price
per 
Heavy duty steel: Withstand hard training and provide lasting support while you train hamstrings in curls and rollouts. 3.25 inch urethane wheels with ABEC Bearing 23: Deliver smooth travel to p...
Regular price $199.00
Sale price $199.00
Regular price
Unit price
per 
The BC Strength Rotisserie Bar is built for hip thrusts, helping you target your glutes while keeping lower back strain to a minimum. Features & Benefits Integrated back pad: Supports your...
Regular price from $69.00
Sale price from $69.00
Regular price $138.00
Unit price
per 
Rotating 12, 14, 16 in heights: Target glutes and legs with step ups and straddle lifts, and improve range of motion. Textured outer laminate surface: Provide grip to keep footing stable and imp...
Regular price $449.00
Sale price $449.00
Regular price
Unit price
per 
Strong welded steel frame: Withstand recommended loads up to 1,000 lb and deliver lasting support for NHC training. 20 in × 49 in × 22 in dimensions: Set up in compact spaces and keep room clear ...
Regular price from $12.00
Sale price from $12.00
Regular price
Unit price
per 
4 strength options (20–152 lb): Target hip thrusts and leg curls as you build load from light to heavy. 41 in uniform length: Ensure consistent setup and tension across Band Thruster, Smith mach...
Regular price $20.00
Sale price $20.00
Regular price
Unit price
per 
Cable or band attachment: Perform kickbacks and abductions using cables or long bands in standing, bench supported, and kneeling setups. Easy on/off design: Set up quickly and keep moving betwee...
Regular price $35.00
Sale price $35.00
Regular price
Unit price
per 
Super dense molded foam: Provide greater cushioning to train glutes longer during barbell hip thrusts and glute bridges. 17 in length, 4 in diameter, 1.5 in thick: Improve comfort by covering hi...
Regular price $20.00
Sale price $20.00
Regular price
Unit price
per 
18 in × 3 in band: Keep your backstage kit compact while you target the glutes before stepping on stage. Integrated foot loops: Provide glute activation and abduction while you keep tan intact an...
Regular price from $499.00
Sale price from $499.00
Regular price
Unit price
per 
Bands and free weights: Support hip thrusts to build and strengthen the gluteus maximus with banded or loaded resistance. Rounded, adjustable back pad: Provide comfortable positioning and improv...
Regular price $149.00
Sale price $149.00
Regular price
Unit price
per 
Heavy gauge steel, 1000 lb (453 kg) capacity: Withstand heavy plate loads and provide long-term storage confidence. 25 in W x 28 in D x 48.5 in H footprint: Keep your gym tidy, store plates comp...
Regular price $249.00
Sale price $249.00
Regular price
Unit price
per 
21 in diameter: Improve hip thrust setup for big thighs and thick pads to train with better positioning. 1.5 in elevation: Provide smooth bar roll over thighs and keep lower abs and bladder comf...
Regular price $89.00
Sale price $89.00
Regular price
Unit price
per 
html 31 in tall × 25 in wide: Support dips, rows, and leg raises to train chest, back, triceps, and core. 9.5 lb each, no moving parts, minimal assembly: Move, store, and set up quickly to keep ...
Regular price $79.00
Sale price $79.00
Regular price
Unit price
per 
Set of 2 × 10 lb plates: Provide balanced loading to train glutes, legs, and core on standard barbell lifts. Olympic 50 mm sleeve fit: Ensure fast set up on BC Strength bars and the BC T-Bell to...
Regular price $22.00
Sale price $22.00
Regular price
Unit price
per 
Molded open and closed cell foams: Provide durable cushioning to withstand bar pressure on hips during barbell hip thrusts. 18 inches long, 3.5 inches diameter, 1.25 inches thick: Ensure comfort...
Regular price $219.00
Sale price $219.00
Regular price
Unit price
per 
Two Regular Thruster Bands (75–100 lb each): Provide stackable resistance to build glutes and hamstrings over time. 4 band attachment points and non-slip foot plate: Keep bands secure and delive...
Regular price $54.00
Sale price $54.00
Regular price $60.00
Unit price
per 
2–10 lb per cuff, in 2 lb increments: Provide progressive overload to train glutes, hips, and core across sessions. High‑quality neoprene fabric: Ensure durability and comfort against skin as yo...
Regular price $37.00
Sale price $37.00
Regular price
Unit price
per 
Set of 2 × 5 lb (2.2 kg) plates: Provide precise load jumps to build glutes, legs, and back on barbell and accessory work. 50 mm Olympic sleeve fit: Ensure use with standard Olympic bars, all BC...
Regular price $299.00
Sale price $299.00
Regular price
Unit price
per 
20 kg, 86.5 in, 28.5 mm bar: Perform squats, deadlifts, presses, and pulls across your training. 2,000 lb tested, 190,000 psi tensile: Withstand heavy training and support progression in squats ...
Regular price $90.00
Sale price $90.00
Regular price $120.00
Unit price
per 
Six-band package, 25%+ saving: Expand glute training with S/M and L/XL Regular, Strong, Extra Strong options. Hip abduction during extensions: Target glutes in squats, bridges, hip thrusts, leg ...
Regular price $18.00
Sale price $18.00
Regular price
Unit price
per 
Set of two 2.5 lb plates: Deliver precise 5 lb jumps to build strength with progressive overload on key lifts. Fits 50 mm Olympic sleeves: Support training on BC Strength bars and the T-Bell and...
Regular price $30.00
Sale price $30.00
Regular price
Unit price
per 
72 in × 24 in × 0.5 in dimensions: Provide room to perform glute bridges and hip raises while maintaining alignment. Dual-sided surface: Deliver traction for dynamic sets or a smooth side to sup...
Regular price $229.00
Sale price $229.00
Regular price
Unit price
per 
Unique EPE foam + non-slip cover: Provide stable support and improve traction for hip thrusts, Bulgarian split squats, and low step ups to target glutes and quads. Flat bench design: Support hip...
Regular price $44.00
Sale price $44.00
Regular price
Unit price
per 
Professional-grade, lightweight design: Support nordic curls and hip thrusts to strengthen hamstrings and glutes. 19 in × 15 in × 2.4 in dimensions: Store, move, and set up while keeping your ho...
Regular price $70.00
Sale price $70.00
Regular price
Unit price
per 
25 lb plate (11.4 kg): Provide incremental load to train glutes, quads, and hamstrings on T-Bell or barbell. BC T-Bell design, 8-plate capacity: Expand lower-body training to 200 lb total; T-Bell...
Regular price from $8.00
Sale price from $8.00
Regular price $12.00
Unit price
per 
Designed for Thruster Lite: Provide variable resistance to train at custom loads and progress. Regular band 75–100 lb: Deliver consistent tension to train foundational and advanced routines. St...
Regular price $70.00
Sale price $70.00
Regular price
Unit price
per 
Compact, lightweight design: Keep training on the go at home or gyms, targeting chest, back, core, and hamstrings with consistent setup. Door anchor included: Set up on a door to perform inverte...
Regular price from $44.00
Sale price from $44.00
Regular price $44.00
Unit price
per 
Double-layered, high-resistance design: Deliver consistent tension to train glutes and hips through demanding moves. Approx. 50 in × 3 in band: Provide secure setup for hip thrusts, leg curls, a...
Regular price $22.00
Sale price $22.00
Regular price
Unit price
per 
Crosslinked Polyethylene: Ensure durability and keep weight low to move the wedge around any gym. 20 in × 2 in × 6 in: Provide a compact footprint to store neatly and set up in home or commercia...
Regular price $16.00
Sale price $16.00
Regular price
Unit price
per 
2 in (50 mm) Olympic fit: Keep plates secure to train glutes, legs, back, and chest, and ensure bar stability. Heavy-duty spring steel: Withstand repeated training and provide lasting clamp tensi...

BC Strength is the equipment line built by Dr. Bret Contreras, PhD — the researcher and trainer known worldwide as "The Glute Guy" and the inventor of the barbell hip thrust. Developed and battle-tested at his Glute Lab training facilities, every BC Strength product is designed around one principle: maximizing glute strength and size through evidence-based movement, not guesswork.

The lineup covers the full spectrum of glute-focused training. The Thruster 3.0 and Thruster Lite make loaded hip thrusts accessible at home, eliminating the awkward barbell setup that stops most people from doing the exercise correctly. Glute Loops and resistance bands deliver targeted activation and progressive overload for hip hinges, kickbacks, abductions, and accessory work. Weight plates, the BC T-Bell, and specialty barbells round out a complete system for serious lower-body development.

Whether you're a beginner building your first home gym or a competitive lifter chasing a bigger posterior chain, BC Strength equipment brings the science of the Glute Lab to your training — without needing to be in San Diego to use it.