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Black Friday

299 products
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GoFit - Latex-free Flat Bands (Set of 3) - Therapy Band GoFit - Latex-free Flat Bands (Set of 3) - Therapy Band
$21.99
$21.99
3 latex-free bands (5 lb, 10 lb, 15 lb): Train arms, shoulders, chest, back, legs and support rehabilitation and warm-ups 6 in wide flat design: Provide secure handling and target core, glutes, ...
GoFit - Leather Jump Rope - Jump Ropes GoFit - Leather Jump Rope - Jump Ropes
$16.50
$16.50
9 ft leather rope: Support long gym sessions and general fitness while you train cardio at a steady pace. Precision ball bearings: Ensure smooth, consistent turns to improve cardio pace and keep...
GoFit - Polar Massage Bar - Massage Tools GoFit - Polar Massage Bar - Massage Tools
$43.99
$43.99
Targeted cold rolling massage: Target calves, quads, and hamstrings after training; provide no mess relief. Stainless steel cylinder 8 in x 1.75 in: Deliver smooth rolling-pin action and improve...
GoFit - Lightning rope - Jump Ropes GoFit - Lightning rope - Jump Ropes
$5.50
$5.50
Compact travel canister: Store the rope fast and keep gear ready to move for on-the-go cardio sessions. Slim-line, lightweight handles: Improve speed rope training to build cardio endurance and ...
Valor Fitness - Rubber Slam Balls (10-50lbs) Valor Fitness - Rubber Slam Balls (10-50lbs)
from $29.00
from $29.00
$0.00
Textured, ringed grip: Keep control during sweaty slams and throws to target core, shoulders, and back. Durable outer shell: Withstand high-impact use over time to deliver reliable slams and imp...
Valor Fitness - Competition Rubber Bumper Plates (LB) Valor Fitness - Competition Rubber Bumper Plates (LB)
from $70.97
from $70.97
$109.00
Color-coded 10–55 lb plates: Provide quick weight ID and train Olympic lifts to build legs, back, and core in home, light-commercial, or box gyms. Heavy-duty synthetic rubber: Several inches ove...
Valor Fitness - Adjustable 18 Valor Fitness - Adjustable 18
$214.00
$214.00
$0.00
Heavy-duty steel build: Ensure stable, non-slip footing as you train legs, glutes, and core for power. 5 adjustable heights (18–31 in): Expand training intensity and target legs and glutes as sk...
Valor Fitness - Dip Belt w/ Chain Valor Fitness - Dip Belt w/ Chain
$32.00
$32.00
$0.00
Weighted resistance for dips and pull-ups: Build arms, back, and core by adding load to train harder on every rep. Wide padded, contoured belt: Provide lumbar support and keep weight off hips to...
Valor Fitness - Medicine Balls (3-25lbs) Valor Fitness - Medicine Balls (3-25lbs)
from $37.00
from $37.00
$0.00
Dense, durable build: Resist puncturing or bursting to ensure reliable training across repeated sessions. Textured non-slip grip: Keep control during Russian twists and ab work, resist slips, no...
Valor Fitness - Seated Upright Stationary Benches - Specialty Bench Valor Fitness - Seated Upright Stationary Benches - Specialty Bench
from $148.00
from $148.00
$0.00
Reinforced steel frame: Ensure stable overhead presses and barbell lifts to build shoulders, triceps, and upper back. Non-slip rubber foot caps: Keep the bench planted and protect floors to supp...
Valor Fitness - Smith Machine with Olympic Storage Pegs Valor Fitness - Smith Machine with Olympic Storage Pegs
$1,299.00
$1,299.00
$0.00
4 in x 2 in, 12-gauge steel frame: Withstand hard training and keep the machine stable for squats, bench press, upright rows, shrugs, and calf raises. Guided bar with linear bearings: Ensure smo...
Valor Fitness - Compact Digital Fitness Timer - Watches Valor Fitness - Compact Digital Fitness Timer - Watches
$129.00
$129.00
$0.00
Custom interval memory: Program and store work/rest to keep HIIT and TABATA on pace, build endurance, and improve recovery. 2.75 in LED numbers, matte black lens: Ensure clear viewing across you...
Valor Fitness - Leg Raise Captain's Chair with Dip and Push Up Station - Power Tower Valor Fitness - Leg Raise Captain's Chair with Dip and Push Up Station - Power Tower
$524.00
$524.00
$0.00
2" x 2", 12-gauge steel frame: Withstand tough sessions and ensure stable support through repeated daily bodyweight training. Multi-grip pull-up bar: Train back, biceps, and grip with neutral an...
Valor Fitness - Self-Fill Strongman Throw Sandbag Valor Fitness - Self-Fill Strongman Throw Sandbag
$119.00
$119.00
$0.00
Strong black canvas vinyl shell: Withstand slams and throws, and keep fill secure with reinforced zipper and two double-Velcro bladders. Large center top handle: Deliver powerful throws and trai...
Valor Fitness - Mini Massage Gun Valor Fitness - Mini Massage Gun
$62.00
$62.00
$95.00
Effective percussion therapy: Improve circulation and provide faster recovery for back, quads, hamstrings, and calves after training. Ergonomic, quiet design: Provide low-noise sessions and keep...
Valor Fitness - Rowing Machine - Rower Valor Fitness - Rowing Machine - Rower
$989.00
$989.00
$0.00
10-level air resistance: Train endurance or power as the damper dial and airflow deliver effort-matched drag. Rotating LED monitor: Provide watts, distance, time, power, intervals, and auto-dim;...
Valor Fitness - Digital Fitness Timer - Watches Valor Fitness - Digital Fitness Timer - Watches
$224.00
$224.00
$0.00
4 in LED digits, matte black lens, aluminum case: Deliver clear timing to keep group HIIT sessions on pace. Countdown, count-up, stopwatch, intervals, standard and military time: Provide modes t...
Valor Fitness - Adjustable Dumbbell (55/78lbs) - Adjustable Dumbbells Valor Fitness - Adjustable Dumbbell (55/78lbs) - Adjustable Dumbbells
$213.00
$213.00
$284.00
4–55/5–78 lb models: Provide progressive loads to train chest, back, legs, and arms in one compact setup for home gyms. Flip switch 10 lb jumps + 2.5/5 lb plates: Keep your pace and target arms ...
Valor Fitness - Heavy Duty Flat - Incline Utility Weight Bench - Adjustable Bench Valor Fitness - Heavy Duty Flat - Incline Utility Weight Bench - Adjustable Bench
$539.00
$539.00
$0.00
1200 lb steel frame: Withstand heavy chest, shoulder, and back work, support users and keep lifts stable. 7 back angles, 3 seat positions: Target chest, shoulders, back, and core with 21 setups ...
Valor Fitness - Competition Urethane Bumper Plates (LB) Valor Fitness - Competition Urethane Bumper Plates (LB)
from $125.00
from $125.00
$0.00
Urethane construction: Withstand repeated drops and deliver long-term value for daily strength training. Consistent dead bounce: Keep floors and barbells protected during drops as you train snat...
Valor Fitness - Air Bike Pro Valor Fitness - Air Bike Pro
$899.00
$899.00
$0.00
Full-body engagement: Target arms, chest, back, shoulders, quads, hamstrings, calves, and core to train endurance and power. Digital performance monitor: Track distance, watts, speed (km/h), tim...
Valor Fitness - Weight Vest Plates (5.75-13.75lb Pairs) Valor Fitness - Weight Vest Plates (5.75-13.75lb Pairs) - 5.75LBS
from $82.00
from $82.00
$0.00
Incremental weight sets: 5.75 lb, 8.75 lb, 13.75 lb pairs deliver progressive loads to train legs, glutes, core, and back. Durable powder coating: Resists rust and wear to withstand daily rucks,...
Valor Fitness - Rubber Bumper Plates (LB) Valor Fitness - Rubber Bumper Plates (LB)
from $99.00
from $99.00
$0.00
Durable rubber construction: Withstand drops and keep floors intact as you train legs, back, and core Low-bounce design: Ensure control during drops and keep noise down as you perform Olympic li...
Valor Fitness - Adjustable Weight Vest Valor Fitness - Adjustable Weight Vest
+4
+3
+2
+1
from $105.00
from $105.00
$0.00
Adjustable fit system: Ensure a snug torso and shoulder fit with Velcro straps and loops to keep the vest stable while you train. Removable plate system: Provide 14, 20, or 30 lb bundles and up ...
Valor Fitness - Multipurpose Wall Mounted Storage Rack Valor Fitness - Multipurpose Wall Mounted Storage Rack
$99.00
$99.00
$0.00
3 bar holders + 6 pegs: Store bars, bands, belts, and bags to keep floors clear and speed setup for back and leg days. Steel frame with lined cradles: Resist dings and provide bar protection so ...
Valor Fitness - Self-Fill Duffle Sandbag Valor Fitness - Self-Fill Duffle Sandbag
$105.00
$105.00
$0.00
Black canvas vinyl, zipper, double-Velcro bladder: Ensure longevity and keep sand or rubber crumb sealed during repeated heavy training sessions Shifting load resistance: Target core stability a...
Valor Fitness - Competition Urethane Bumper Plates (KG) Valor Fitness - Competition Urethane Bumper Plates (KG)
from $92.00
from $92.00
$115.00
Polyurethane construction: Withstand frequent sessions and deliver longevity as you train legs, back, and core. 2 in bar opening: Reduce bar friction to move faster between sets as you train leg...
Valor Fitness - Premium Commercial Grade Wall Balls (6-30lbs) Valor Fitness - Premium Commercial Grade Wall Balls (6-30lbs)
from $69.00
from $69.00
$0.00
Premium vinyl shell with heavy-duty stitching: Withstand repeated high-impact wall throws and provide grip to train hard at home or in the gym Balanced rubber chip filling: Keep weight centered ...
Valor Fitness - Urethane Olympic Plates (LB) - Weight Plate Valor Fitness - Urethane Olympic Plates (LB) - Weight Plate
from $55.00
from $55.00
$0.00
Polyurethane-coated steel: Resist wear and provide long service to support daily chest, back, and leg training. 3-handle ergonomic grip: Move and store plates to keep hands secure and improve se...
Valor Fitness - Foam Training Technique Plates - Bumper Plate Valor Fitness - Foam Training Technique Plates - Bumper Plate
$75.00
$75.00
$0.00
0.5 lb plates: Ensure safe starts for kids and beginners as you train bar path, grip, and timing. Nylon-based padding: Provide safe, low-load practice on squats to strengthen legs and core. Sta...
Valor Fitness - Multi Grip Swiss Bar - Specialty Bar Valor Fitness - Multi Grip Swiss Bar - Specialty Bar
$199.00
$199.00
$0.00
12-gauge steel frame: Withstand heavy bench, row, and curl sets for chest, back, and biceps as grooved sleeves keep plates steady Six grip options: Improve shoulder comfort and target chest, tri...
Valor Fitness - 3 in 1 Soft Padded 20 Valor Fitness - 3 in 1 Soft Padded 20
$294.00
$294.00
$0.00
Durable wood with cross support: Withstand constant use and keep the platform stable for jumping drills. Thick foam with high-density vinyl cover: Provide a protective surface and improve impact...

Explore unbeatable Black Friday savings.  Prices shown already include the discount! This collection includes a wide variety of items: gym flooring and installation kits; free weights such as bumper plates, barbells and kettlebells; strength equipment like adjustable benches and squat racks; resistance and mobility gear including bands, foam rollers, and weighted vests; recovery tools; apparel and accessories; plus full home-gym bundles.

Featured brands you’ll find include Living.Fit, GoFit, Mark Bell Sling Shot®, JerkFit, Valor Fitness, Serious Steel Fitness, RapidReboot and more.