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Black Friday

183 products
20% Off
Valor Fitness - 3 in 1 Soft Padded 20 Valor Fitness - 3 in 1 Soft Padded 20
$235.20
$235.20
$294.00
Durable wood with cross support: Withstand constant use and keep the platform stable for jumping drills. Thick foam with high-density vinyl cover: Provide a protective surface and improve impact...
Serious Steel Fitness - 20 Serious Steel Fitness - 20
+5
+4
+3
+2
+1
from $16.90
from $16.90
20 in × 3 mm, 10-layer 100% natural latex: Deliver durable tension and strengthen back, glutes, and hamstrings. Five color-coded levels (10–140 lb): Support progressive deadlifts, shrugs, and ra...
Seriuous Steel Fitness - Hunter Stick- 22 Seriuous Steel Fitness - Hunter Stick- 22
$44.95
$44.95
22 in length and rigid core: Target deep tissue relief in compact areas and provide precise pressure control for recovery 10 freely rolling spindles: Deliver multi-directional massage to target ...
20% Off
Valor Fitness - Weight Vest Plates (5.75-13.75lb Pairs) Valor Fitness - Weight Vest Plates (5.75-13.75lb Pairs) - 5.75LBS
from $65.60
from $65.60
$82.00
Incremental weight sets: 5.75 lb, 8.75 lb, 13.75 lb pairs deliver progressive loads to train legs, glutes, core, and back. Durable powder coating: Resists rust and wear to withstand daily rucks,...
Serious Steel Fitness - Lever Powerlifting Belt (10mm) - Weight Belt Serious Steel Fitness - Lever Powerlifting Belt (10mm) - Weight Belt
$89.90
$89.90
10 mm thickness, 4 in width: Support core and back to build strong squats, deadlifts, and heavy pulls. Steel lever closure: Ensure quick, secure adjustments and keep the belt in place for ev...
Body Helix - Elbow Compression Sleeve - Elbow Brace Body Helix - Elbow Compression Sleeve - Elbow Brace
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+1
$41.00
$41.00
$41.00
20–30 mmHg compression: Provide uniform, medical-grade support to the elbow joint for tennis elbow, golfers elbow, and arthritis. 3 mm closed-cell core: Resist odor and bacteria and provide cons...
Serious Steel Fitness - Basic Lifting Straps Serious Steel Fitness - Basic Lifting Straps
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+1
$12.90
$12.90
Heavy-duty webbed cotton: Deliver reliable wrist support and improve grip on deadlifts and rows to build back and lats. 1-1/2" cotton webbing: Provide a comfortable, secure wrap on the bar to su...
20% Off
Valor Fitness - Dumbbell 2 Tier Storage Rack - Dumbbell Rack Valor Fitness - Dumbbell 2 Tier Storage Rack - Dumbbell Rack
$299.20
$299.20
$374.00
2” × 3” steel frame: Provide rigid support and keep up to 500 lb of dumbbells secure in home or light-commercial gyms. Angled 50” shelves: Ensure quick ID and safe grabs to move between arm, bac...
JerkFit - Wrist Sweatband - Wrist Bands
$7.95
$7.95
$7.95
Superior sweat absorption: Keep wrists dry during kettlebell work and muscle-ups to improve comfort. Extra wrist padding: Provide cushion for kettlebell cleans and muscle-ups to improve comfort....
Valor Fitness - Dip Belt w/ Chain Valor Fitness - Dip Belt w/ Chain
$32.00
$32.00
$0.00
Weighted resistance for dips and pull-ups: Build arms, back, and core by adding load to train harder on every rep. Wide padded, contoured belt: Provide lumbar support and keep weight off hips to...
RapidReboot - Classic Complete Package - Air Compression Massagers RapidReboot - Classic Complete Package - Air Compression Massagers
$1,145.00
$1,145.00
Classic integration: Ensure seamless pairing with your Classic unit to expand coverage and provide a true full-body recovery setup. Compression boots: Provide dynamic, sequential leg compression ...
Body Helix - X-Fit Ankle Compression Sleeve - Ankle Brace Body Helix - X-Fit Ankle Compression Sleeve - Ankle Brace
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+1
$50.00
$50.00
$50.00
X-pattern design: Support ankle ligaments and improve proprioception to provide stability and prevent re-injury. 20–30 mmHg compression: Support minor sprains, strains, and arthritis and ensure ...
RapidReboot - Classic Boots Package - Air Compression Massagers RapidReboot - Classic Boots Package - Air Compression Massagers
$645.00
$645.00
CLASSIC integration: Provide a plug-and-play recovery upgrade, set up fast, and keep legs ready between intense sessions. Targeted leg compression: Deliver controlled pressure to support recovery...
Valor Fitness - Strongman Log Bar - Specialty Bar Valor Fitness - Strongman Log Bar - Specialty Bar
from $285.00
from $285.00
$0.00
Heavy-duty steel, powder coat: Withstand tough strongman training and resist wear during repeated log presses. Neutral grip, 6 in from edge, 24.4 in apart: Perform presses that support shoulder ...
Valor Fitness - Power Sled Push Pull Drag w/ Shoulder Harness Valor Fitness - Power Sled Push Pull Drag w/ Shoulder Harness
$309.00
$309.00
$0.00
12-gauge steel, 18 in Olympic plate holder: Withstand heavy loads and provide scalable resistance to train legs and acceleration. 3-point, 80 in strap harness with steel carabiners: Ensure secur...
RapidReboot - Hips Attachment - Air Compression Massagers RapidReboot - Hips Attachment - Air Compression Massagers
$300.00
$300.00
Targeted hip compression: Provide therapy to glutes, hip flexors, and adductors to deliver relief after training sessions. Improved circulation: Deliver oxygen and nutrients to fatigued hip musc...
Valor Fitness - Medicine Balls (3-25lbs) Valor Fitness - Medicine Balls (3-25lbs)
from $37.00
from $37.00
$0.00
Dense, durable build: Resist puncturing or bursting to ensure reliable training across repeated sessions. Textured non-slip grip: Keep control during Russian twists and ab work, resist slips, no...
20% Off
Valor Fitness - Rowing Machine - Rower Valor Fitness - Rowing Machine - Rower
$791.20
$791.20
$989.00
10-level air resistance: Train endurance or power as the damper dial and airflow deliver effort-matched drag. Rotating LED monitor: Provide watts, distance, time, power, intervals, and auto-dim;...
Body Helix - Low Back Compression Wrap - Back Brace Body Helix - Low Back Compression Wrap - Back Brace
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+1
$65.00
$65.00
$65.00
3 mm thickness: Provide warm compression to support the SI joint and lower lumbar as you move. High-stretch fabric: Ensure free range of motion to support hips, SI joint, and lower back during a...
Valor Fitness - Pre-Filled Colored Sandbag (10-50lbs) Valor Fitness - Pre-Filled Colored Sandbag (10-50lbs)
from $84.00
from $84.00
$0.00
Waterproof nylon, heavy-duty stitching: Ensure long life and withstand intense indoor or outdoor training for sustained performance. 24.5 in length, 10 in diameter: Provide compact control to tr...
Serious Steel Fitness - Compression Cuff (Heavy, Red) - Resistance Bands Serious Steel Fitness - Compression Cuff (Heavy, Red) - Resistance Bands
$13.90
$13.90
Maximum compression: Support elbows and forearms to train presses and curls with rigid stability. Stiff heavy-duty elastic cotton: Deliver durable, consistent compression to support heavy tr...
Valor Fitness - Strongman Farmers Walk Handles - Specialty Bar Valor Fitness - Strongman Farmers Walk Handles - Specialty Bar
$159.97
$159.97
$0.00
Heavy-duty steel pair: Withstand repeated training and provide long-term use in home, box, or competition. 1 in knurled handle with guide mark: Improve grip, build forearms, and support chalk du...
JerkFit - Reversible Knee Sleeves (Pair) JerkFit - Reversible Knee Sleeves (Pair)
$49.95
$49.95
$49.95
5 mm neoprene: Deliver durable knee support, keep joints warm, and improve training confidence under heavy loads. Reversible black/red design: Provide versatile looks to train in black or red wi...
JerkFit - Adjustable Grip Strength Hand Exerciser - Hand Grips
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$11.95
$11.95
$11.95
Fully adjustable tension: Train and strengthen forearms and hands with progressive loads tailored to you 5 kg to 60 kg resistance: Build grip and forearm strength to support heavier lifts and re...
JerkFit - Women's Surrender To The Pain Crop Top JerkFit - Women's Surrender To The Pain Crop Top
$34.95
$34.95
$34.95
Modest crop design: Provide a flattering, functional silhouette that keeps core covered as you train and move. Full-range fit: Ensure free movement for shoulders, back, core during presses, rows...
Valor Fitness - Leg Raise Captain's Chair with Dip and Push Up Station - Power Tower Valor Fitness - Leg Raise Captain's Chair with Dip and Push Up Station - Power Tower
$524.00
$524.00
$0.00
2" x 2", 12-gauge steel frame: Withstand tough sessions and ensure stable support through repeated daily bodyweight training. Multi-grip pull-up bar: Train back, biceps, and grip with neutral an...
Valor Fitness - Self-Fill Strongman Throw Sandbag Valor Fitness - Self-Fill Strongman Throw Sandbag
$119.00
$119.00
$0.00
Strong black canvas vinyl shell: Withstand slams and throws, and keep fill secure with reinforced zipper and two double-Velcro bladders. Large center top handle: Deliver powerful throws and trai...
JerkFit - 'Raise the Booty' Ankle Straps (Pair)
$19.95
$19.95
$19.95
html Set of 2 straps: Train both legs or alternate sets to target glutes, hips, and hamstrings and keep transitions quick. Solid metal hook: Ensure a secure cable connection to withstand repeate...
Body Helix - Patella Helix - Knee Brace Body Helix - Patella Helix - Knee Brace
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+1
$41.00
$41.00
$41.00
20-30 mmHg medical-grade compression: Target the patellar tendon to support OSD and jumper's knee. Slip-on, strap-free design: Keep it in place and improve patellar tracking during runs and dail...
Serious Steel Fitness - Heavy duty wrist wraps (60cm, Black) Serious Steel Fitness - Heavy duty wrist wraps (60cm, Black)
$24.90
$24.90
60 cm stiff/heavy-duty wraps: Support wrists to perform big lifts and train safely during daily heavy sessions. Thicker, robust construction: Provide maximum wrist stability for overhead lif...
Valor Fitness - Smith Machine with Olympic Storage Pegs Valor Fitness - Smith Machine with Olympic Storage Pegs
$1,299.00
$1,299.00
$0.00
4 in x 2 in, 12-gauge steel frame: Withstand hard training and keep the machine stable for squats, bench press, upright rows, shrugs, and calf raises. Guided bar with linear bearings: Ensure smo...
Valor Fitness - Horizontal Weight Plate Storage Rack Valor Fitness - Horizontal Weight Plate Storage Rack
$189.00
$189.00
$0.00
16 vertical slots: Store 10 bumper (1.5–4.25 in) and 6 change (1.25–1.6 in) plates to keep stations set up for squats, deadlifts, and presses. Solid steel, powder-coated: Withstand daily gym use...

Explore unbeatable Black Friday savings.  Prices shown already include the discount! This collection includes a wide variety of items: gym flooring and installation kits; free weights such as bumper plates, barbells and kettlebells; strength equipment like adjustable benches and squat racks; resistance and mobility gear including bands, foam rollers, and weighted vests; recovery tools; apparel and accessories; plus full home-gym bundles.

Featured brands you’ll find include Living.Fit, GoFit, Mark Bell Sling Shot®, JerkFit, Valor Fitness, Serious Steel Fitness, RapidReboot and more.