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Serious Steel Fitness
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Serious Steel Fitness is a Roanoke, Virginia-based strength equipment brand founded in 2009, best known for its resistance bands — the 41", 37", and 32" natural latex bands trusted by powerlifters, CrossFit athletes, and strength coaches. Each band is constructed from 15 layers of 100% natural latex, offered in color-coded resistance levels from 2 lb (#0 Orange) to 300 lb (#7 Orange).
Beyond bands, the Serious Steel catalog includes deadlift bands, pull-up assists, band anchors, stone sleeves, and body sticks — all built for serious strength training. Browse the full catalog at Living.Fit below.
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