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Serious Steel Fitness

78 products

Serious Steel Fitness is a leading provider of high-quality exercise and fitness equipment, specializing in pull-up assist bands, wrist wraps, lifting accessories, and strength training gear. Based in Roanoke, Virginia, the company was founded in 2009 with a mission to deliver premium fitness products at competitive prices with exceptional customer service. With over 28 years of combined experience in the residential and commercial specialty fitness industry, Serious Steel Fitness has built a reputation for reliability and quality that resonates with experienced trainers and elite athletes worldwide. The company offers a comprehensive range of fitness equipment and accessories designed to support serious athletes and fitness enthusiasts in achieving their training goals. Trusted by professionals since its inception, Serious Steel Fitness remains committed to providing the best possible buying experience through its website and multiple third-party selling platforms. Shop with confidence knowing that your training is backed by gear from a company dedicated to fitness excellence and customer satisfaction.

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Serious Steel Fitness - 8 Serious Steel Fitness - 8
from $14.90
from $14.90
1" to 2" Olympic conversion: Expand older barbells, curl bars, and machines to use Olympic plates and keep training. Wide base flange: Ensure plates stop at the end, prevent slippage, and im...
Serious Steel Fitness - Hip & Glute Activation Band (Non-Slip) Serious Steel Fitness - Hip & Glute Activation Band (Non-Slip)
from $14.90
from $14.90
Non-slip inner rubber strips: Keep the band from sliding or rolling to ensure steady hip and glute training in motion. Light, Medium, Heavy tensions (Seafoam Green, Pink, Purple): Provide th...
Serious Steel Fitness - Hip & Glute Activation Band Serious Steel Fitness - Hip & Glute Activation Band
from $14.90
from $14.90
Light, Moderate, Heavy resistance: Provide the right tension for beginners to advanced athletes to target hips and glutes. Hip abductor warm-up design: Improve knee tracking for squats and s...
Serious Steel Fitness - 8 Serious Steel Fitness - 8
from $14.90
from $14.90
1" to 2" Olympic conversion: Expand plate options to train chest, back, and legs on older bars and posts. Heavy-duty nylon construction: Withstand regular use to deliver dependable sessions ...
Serious Steel Fitness - Lever Powerlifting Belt (10mm) Serious Steel Fitness - Lever Powerlifting Belt (10mm)
$89.90
$89.90
10 mm thickness, 4 in width: Support core and back to build strong squats, deadlifts, and heavy pulls. Steel lever closure: Ensure quick, secure adjustments and keep the belt in place for ev...
Serious Steel Fitness - Elbow Wraps (Pair) Serious Steel Fitness - Elbow Wraps (Pair)
from $34.90
from $34.90
Heavy-duty elastic cotton: Withstand intense sessions and provide consistent elbow joint support during heavy lifts. Cuff loop + hook and loop closure: Ensure a self-tightening, customized f...
Serious Steel Fitness - Ankle Cuff Serious Steel Fitness - Ankle Cuff
$19.90
$19.90
Premium neoprene + webbed nylon: Withstand heavy use and provide comfort for tough sessions. Extra thick neoprene padding: Provide ankle protection and cushioning to support longer workouts....
Serious Steel Fitness - Gym Backpack (45L) Serious Steel Fitness - Gym Backpack (45L)
$129.90
$129.90
1000D Nylon Fabric: Withstand years of heavy gym or travel use and ensure long-term reliability for daily carry. 45 L capacity with belt system and garment bag: Store a weekā€™s clothing or gy...
Serious Steel Fitness - Liquid Chalk Serious Steel Fitness - Liquid Chalk
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$8.90
$8.90
Strong, safe, secure grip: Ensure confident holds for weightlifting, gymnastics, pole dancing, rock climbing, strongman. Liquid chalk alternative to blocks: Reduce dust and residue to keep y...
Serious Steel Fitness - 41 Serious Steel Fitness - 41
from $11.90
from $11.90
15-layer natural latex, 41 in Ɨ 2-1/2 in: Deliver durable, consistent tension to train through repeated sessions #5 Black, 60-150 lb resistance: Provide maximum load to strengthen legs with ...
Serious Steel Fitness - Hip & Glute Activation Band Serious Steel Fitness - Hip & Glute Activation Band
from $14.90
from $14.90
Three resistance levels: Ensure progressive training for beginners to advanced athletes across hip work. 3 in width, 13 in or 15 in lengths: Provide a secure above-knee fit to target glutes ...
Serious Steel Fitness - 41 Serious Steel Fitness - 41
from $11.90
from $11.90
50-120 lb resistance: Strengthen calves, quads, hamstrings, and glutes for powerlifting and lower body training. 41 in length, 1-3/4 in width: Provide ample stretch and versatility to train ...
Serious Steel Fitness - Black Label Knee Sleeves (7mm) Serious Steel Fitness - Black Label Knee Sleeves (7mm)
$59.90
$59.90
7 mm premium neoprene: Support heavy squats and lunges, provide durable knee stability through demanding strength sessions USPA Approved: Ensure meet-day compliance for powerlifting, train a...
Serious Steel Fitness - Heavy duty wrist wraps (60cm, Black) Serious Steel Fitness - Heavy duty wrist wraps (60cm, Black)
$24.90
$24.90
60 cm stiff/heavy-duty wraps: Support wrists to perform big lifts and train safely during daily heavy sessions. Thicker, robust construction: Provide maximum wrist stability for overhead lif...
Serious Steel Fitness - Big Bud Duffel Bag (63L) Serious Steel Fitness - Big Bud Duffel Bag (63L)
+2
+1
from $129.90
from $129.90
1000D nylon fabric: Withstand daily gym use and provide durable storage that keeps gear organized from warm-up to cooldown. 63 L capacity, 13 in x 23 in x 13 in: Provide ample room to store gym ...
Serious Steel Fitness - Mid Bud Duffel Bag (45L) Serious Steel Fitness - Mid Bud Duffel Bag (45L)
+3
+2
+1
$129.90
$129.90
1000D Nylon Fabric: Withstand daily gym use and travel; Black, Gray, or Green options provide a look you prefer. 45 L capacity: Store clothes, towels, and accessories to keep sessions on tra...
Serious Steel Fitness - Barbell Pad (Hip Thrust Pad) Serious Steel Fitness - Barbell Pad (Hip Thrust Pad)
$10.90
$10.90
$14.90
High-density foam: Reduce hip pressure during hip thrusts to train and strengthen glutes with improved comfort. 17 in length, 3.5 in height, 11.5 in circumference: Provide ample padding and ...
Serious Steel Fitness - 1.25lb R-3 PlateMate (Pair) Serious Steel Fitness - 1.25lb R-3 PlateMate (Pair)
$59.95
$59.95
Precise microloading: Provide gradual strength progression to break plateaus and train with safer, smaller jumps. Magnetic design: Ensure secure attachment to most dumbbell styles to keep pl...
Serious Steel Fitness - Compression Cuff (Regular, Black) Serious Steel Fitness - Compression Cuff (Regular, Black)
$12.90
$12.90
Comfortable elbowā€“forearm support: Provide warmth and support when you train or recover without heavy cuff pressure. Regular compression with more give: Ensure extended wear during training ...
Serious Steel Fitness - Compression Cuff (Heavy, Red) Serious Steel Fitness - Compression Cuff (Heavy, Red)
$13.90
$13.90
Maximum compression: Support elbows and forearms to train presses and curls with rigid stability. Stiff heavy-duty elastic cotton: Deliver durable, consistent compression to support heavy tr...
Serious Steel Fitness - Knee Wraps Serious Steel Fitness - Knee Wraps
+2
+1
$28.90
$28.90
Two types, Regular Black and Comp Red: Provide tailored knee support to train legs daily or on max effort days Elastic webbed cotton, stiffer in Comp: Support knees to withstand intense lift...
Serious Steel Fitness - Knee Sleeves (3-Ply Pull Tab / Easy on and off) Serious Steel Fitness - Knee Sleeves (3-Ply Pull Tab / Easy on and off)
$40.90
$40.90
Heavy compression and rebound: Support knees and improve lifts, helping train legs with more stability than standard sleeves. Sewn-in pull tabs: Ensure quick on and off, so you can move betw...
Serious Steel Fitness - Knee Wraps Serious Steel Fitness - Knee Wraps
+2
+1
$32.90
$32.90
Comp (Red) or Regular (Black): Support knees on heavy lifts or daily training with stiff or flexible elastic webbed cotton. 78 in or 98 in lengths: Set up tighter or looser wraps to support ...
Serious Steel Fitness - Hip & Glute Activation Band (Non-Slip) Serious Steel Fitness - Hip & Glute Activation Band (Non-Slip)
from $14.90
from $14.90
Hip and glute activation: Improve warm-ups to train abductors and glutes before lifts and keep form strong. Three tension levels: Provide progressive resistance to target hips and glutes as ...
Serious Steel Fitness - 5 Serious Steel Fitness - 5
$18.90
$18.90
5 in diameter: Target trigger points and sore muscles with precise pressure to provide deep tissue massage. Multi-directional roll: Deliver focused massage to hard-to-reach areas and support...
Serious Steel Fitness - Figure 8 Lifting Straps Serious Steel Fitness - Figure 8 Lifting Straps
+3
+2
+1
$23.90
$23.90
1.5 in heavy-duty webbed cotton: Withstand max deadlifts, shrugs, and high-rep training while keeping your grip secure. Figure 8 design for serious lifters: Provide a secure hold on heavy pu...
Serious Steel Fitness - Hip & Glute Activation Band Serious Steel Fitness - Hip & Glute Activation Band
from $14.90
from $14.90
Light, Moderate, Heavy resistance: Ensure progressive hip and glute training from beginners to advanced athletes. 13 in and 15 in lengths, 3 in width: Provide a secure above-knee fit to trai...
Serious Steel Fitness - 2.5 lb Brick Serious Steel Fitness - 2.5 lb Brick
$49.90
$49.90
Microloading design: Deliver safe, scientific strength gains and steady progress across lifts. 2.5 lb brick add-on: Improve lifts by small jumps to break plateaus and train through sticking ...
Serious Steel Fitness - 1.25 lb Donut PlateMate (Pair) Serious Steel Fitness - 1.25 lb Donut PlateMate (Pair)
$52.90
$52.90
Microloading strength progression: Build safe lifts at any level and break plateaus to perform new personal bests. Magnetic add-on design: For iron dumbbells and stack plates, provide small ...
Serious Steel Fitness - 5mm Neoprene Elbow Sleeves Serious Steel Fitness - 5mm Neoprene Elbow Sleeves
$39.90
$39.90
5 mm premium neoprene: Provide maximum compression to the elbow joint as you train through intense workouts with steady support. Heavy-duty stitching: Ensure durability that withstands inten...
Serious Steel Fitness - 12 Serious Steel Fitness - 12
+7
+6
+5
+4
+3
+2
from $9.90
from $9.90
$9.90
12 in mini bands: Target hips and glutes in dynamic warm-ups to improve activation before lifts and sprints. 15-layer 100% natural latex: Over 99.9% free of soluble proteins to resist allergens ...
Serious Steel Fitness - Fractional Plates Serious Steel Fitness - Fractional Plates
$46.90
$46.90
5 lb fractional set: Improve progressive overload to build steady strength gains and break training plateaus. Pairs: 1/4 lb grey, 1/2 lb blue, 3/4 lb red, 1 lb black: Ensure fast identificat...