Fitness Business Changes in 2020 to 2021

 

By: Aaron Guyett

Obviously there have been some significant changes in the fitness industry, so we decided to talk about it.

In this video, Julia talks through her online only business and how it thrived, while Aaron and Marcus talk through how their level 4 groups helped each other navigate the changes and succeed during the volatile changes for in-person fitness in 2020 and 2021.

If you found this helpful and you are looking to join the combined Level 4 group that is comprised of trainers, gym owners, fitness managers, education directors, and more, check it out here: Combined Level 4

 

 

What you get with Level 4

In-person access to research-based educators that successfully grew and sold their personal training companies and fitness gyms. And combined have over 35 years of experience in the fitness industry.

You also get support and encouragement from like-minded fitness operators. Level 4 members are gym owners, fitness managers, personal trainers, education...

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P.J Nestler Interview with Marcus Martinez on The LivingFit Show

 

PJ Nestler is a human performance specialist, international speaker, educator, and coach with extensive experience preparing the world’s top athletes for competition. In his 14+ years in the industry, Coach PJ has trained hundreds of athletes from the UFC, NFL, and NHL. 

He is highly sought after as an expert speaker and consultant in the areas of performance breathing, combat athlete preparation, mindset, and recovery working with US Military Tier 1 & 2 Special Operations groups, professional sports teams, and executives around the world.

In his current role as the Vice President of Performance at FitLab Inc, he is responsible for building education curriculums and translating the world’s best training systems from iconic athletes into authentic and exciting consumer experiences.

 

 

Check out more interviews and articles from Marcus Martinez and Aaron Guyett in the blog, or get full versions by subscribing to our membership here:  ...

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Top 5 Kettlebell Moves for Combat Athletes

 

 

Strength and conditioning workouts for combat athletes have unique requirements. They should build the fighter’s strength in multiple planes and positions with an emphasis on grip and core strength, shoulder stability, and overall body awareness. Here are five movements that will strengthen you from head to toe, build your rotational power, increase your hip speed, and help you crush your enemies. Assuming you know how to fight. 

 

1. Staggered Alternating Rotational Swing 

Learning how to build power from the staggered position will carry over into just about every sport. Combine this with the benefits of the swing which include building glute and core strength, hip speed and power. The added benefit of the rotation will help transfer rotational power which is crucial for every type of combat athlete. 

 

 

2. Deadstart Rotational Clean

Being able to pull explosively from an off-set position rotationally will come in handy in...

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The Good, the Bad, and the Ugly of Social Media Fitness

 

The fitness industry is a wild place. There are so many amazing coaches with phenomenal, useful information that can help a lot of people. On the flip side there’s a darkness to the industry wrought with vanity and potential danger. The key thing with the fitness industry is to be clear on what you want or what your clients need and tread carefully.  It’s easy to get lost in this world of comparison syndrome and highlight reels that even the best-intentioned coach can fall victim to. 

 

 

The Good:

The industry is primarily filled with passionate, well-meaning people looking to share their knowledge and help others. There are so many amazing people to connect with and form long lasting business and personal relationships with. This age of social media has highlighted more experts and methodologies than ever before which opens us up to new perspectives that can help us serve our clients even better.  

The Bad:

Comparison syndrome is a...

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How to Get Just a Little Bit More from Your Workouts

 

Most people want it all and they want it yesterday. Having goals with your training and physique are important, but when you spread yourself too thin you end up further away from where you want to be. The best thing you can do to see results is get clear on what you want to achieve the most and then stay consistent with anything that supports that.

 

 

Finding the perfect program is a trap. There is no perfect program. The key is to stick to a program long enough to see the results you intended to get with it. Tracking and assessing are all part of the results process. When you jump from program to program you sabotage yourself and make sure the results take as long as humanly possible (if they ever come at all).

When you stick to a program for at least 3-4 weeks, be consistent with the plan and put everything you’ve got into it you’d be shocked at how well it serves you. We love hearing about people who’ve gone through our programs like Minimum Space...

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Are Your Workouts a Waste of Time?

 

When you’re a high-level athlete where a fraction of difference in your performance can be the difference between silver and gold your training needs to match with incredible specificity and consistent intensity. For the rest of us, it’s important to assess why we're working out and what results we’re looking for. In this world of fitness it’s common for people to draw lines in the sand and designate something as a waste of time. Slow, low intensity cardio, walking, flow, kettlebells, isolation exercises, HIIT, and the list goes on. 

 

 

What about if you can get better results doing something else? What if all the research indicates that type X cardio will give you what you want at a faster rate than type Y? Most people will go all in at least for a little while. What’s more important is which cardio or type of training will get you results even if it takes a little longer IF it’s something you enjoy and will actually be...

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3 Kettlebell Snatches for Rotational Power

 

The kettlebell snatch is a powerful movement that builds full body strength and power. Once you’ve mastered the basics it’s time to get some rotation in! Here are three variations that will give you a new movement to master as well as build rotational power. 

For each of these variations it’s crucial to have the “float” at the top to allow for the bell to finish in the overhead position without slamming on your forearm. Regardless of what orientation or degree of rotation you’re in, maintain enough tension throughout your torso and during the movement itself to avoid putting too much pressure on your lower back. 

 1. Deadstart Rotational Snatch

This variation will require the least amount of coordination since you’ll be moving the bell vertically and across the body. There is no drop in the variation so you’ll only be getting the concentric pull.

 

 

2. Half Rotational Snatch

This variation will have the bell...

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Jacquelyn Umof with Marcus Martinez on the Living.Fit Show

 

8 Hamstrings Stretches to Boost Your Yoga Practice

Jacquelyn Umof 

Hamstring flexibility plays a major role in your yoga practice development. Many people are after poses, like handstands, that require the posterior chain to be loose enough to achieve those challenging poses.

To access the full movement of your hamstrings, the yoga practice presents a series of increasingly difficult forward folds. Even reaching full boat pose (navasana) when working your core requires hamstring flexibility.

Two key principles are needed in order to safely attempt this movement — how to safely go deeper in your hamstring stretch, and how to relax all of the muscles that surround your hamstring — neither of the two is as easy as it sounds.

 

 

Each pose below will target a different area of the back of the legs to help loosen you up.

Most importantly, it’s important to never quickly enter or exit a stretch. Give the pose and your body the respect it deserves, and...

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Marcus and Aaron Talk Nutrition and Diet

 

Nutrition can be incredibly confusing.

Especially when you are trying to get specific results, and it doesn’t help that there are a lot of opposing views being marketed to us all of the time.

How do we clear a path to a better you?

 

As the Education Director for Living.Fit, I give a pretty simple and effective way to create lifelong change in your nutrition, by a small and slow and steady approach.

Marcus Martinez, our Kettlebell Master Coach, gives another incredibly simple way to make effective and easy changes to your nutrition.

Finding what works for you requires some experimentation and tracking. The best diet in the world might not be the best diet for you personally. It’s important to be mindful of the way your body responds to certain foods and meal timing. Even the “healthiest” foods in the world might cause a gut reaction that makes it less optimal for you. 

The same goes for meal timing. Fasting is all the rage and has helped many...

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Sometimes I Curl In the Squat Rack with The Living.Fit Show

 

Aaron Guyett, our Education Director starts off a little crazy with curling in the squat rack, or squatting in the curl rack, but it soon finds practical ground as Marcus, Julia, and Aaron talk through aesthetics and training.

This show is a blast, because it is all about that space where functionality meets aesthetics.

Whether you are after performance, strength, power, endurance, fat loss, or muscle growth, we all have exercises that can be misunderstood.

 

 

Aaron, Julia, and Marcus breakdown training to look good, even if we are training with other goals in mind.

Whether you are curling in the squat rack or you are squatting in the curl rack, we have something for you in this video.

For programs that help you with both check out: https://www.kettlebellkings.com/workout-plans/

Check out more interviews and articles from Marcus Martinez and Aaron Guyett in the blog, or get full versions by subscribing to our membership here:  ...

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