Fitness Business Changes in 2020 to 2021

 

By: Aaron Guyett

Obviously there have been some significant changes in the fitness industry, so we decided to talk about it.

In this video, Julia talks through her online only business and how it thrived, while Aaron and Marcus talk through how their level 4 groups helped each other navigate the changes and succeed during the volatile changes for in-person fitness in 2020 and 2021.

If you found this helpful and you are looking to join the combined Level 4 group that is comprised of trainers, gym owners, fitness managers, education directors, and more, check it out here: Combined Level 4

 

 

What you get with Level 4

In-person access to research-based educators that successfully grew and sold their personal training companies and fitness gyms. And combined have over 35 years of experience in the fitness industry.

You also get support and encouragement from like-minded fitness operators. Level 4 members are gym owners, fitness managers, personal trainers, education...

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The Good, the Bad, and the Ugly of Social Media Fitness

 

The fitness industry is a wild place. There are so many amazing coaches with phenomenal, useful information that can help a lot of people. On the flip side there’s a darkness to the industry wrought with vanity and potential danger. The key thing with the fitness industry is to be clear on what you want or what your clients need and tread carefully.  It’s easy to get lost in this world of comparison syndrome and highlight reels that even the best-intentioned coach can fall victim to. 

 

 

The Good:

The industry is primarily filled with passionate, well-meaning people looking to share their knowledge and help others. There are so many amazing people to connect with and form long lasting business and personal relationships with. This age of social media has highlighted more experts and methodologies than ever before which opens us up to new perspectives that can help us serve our clients even better.  

The Bad:

Comparison syndrome is a...

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