Fitness Business Changes in 2020 to 2021

 

By: Aaron Guyett

Obviously there have been some significant changes in the fitness industry, so we decided to talk about it.

In this video, Julia talks through her online only business and how it thrived, while Aaron and Marcus talk through how their level 4 groups helped each other navigate the changes and succeed during the volatile changes for in-person fitness in 2020 and 2021.

If you found this helpful and you are looking to join the combined Level 4 group that is comprised of trainers, gym owners, fitness managers, education directors, and more, check it out here: Combined Level 4

 

 

What you get with Level 4

In-person access to research-based educators that successfully grew and sold their personal training companies and fitness gyms. And combined have over 35 years of experience in the fitness industry.

You also get support and encouragement from like-minded fitness operators. Level 4 members are gym owners, fitness managers, personal trainers, education...

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How To Gauge Intensity for Your Workouts

 

How To Gauge Intensity for Your Workouts

By: Aaron Guyett

Intensity is this ambiguous term for most of us...but we can help you gauge it for progress.

Intensity is usually correlated with weight or perceived exertion, and it can be very helpful to know when to ramp up or lower down the intensity for your fitness results.

What weight should I use for what intensity?

 

 

Light weight will usually result in low intensity, which can be helpful if you are trying to grow your muscular endurance or aerobic efficiency, however it will not help with you booty gains, muscular gains, or improving your basal metabolic rate (the amount of calories you burn at rest).

Choose your weight, exertion, and intensity based on your programming, and if you aren’t sure how to program to create a certain results, check out our programs here:

Workout Plans or Memberships Here

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Lateral Waves for Every Combat Athlete

 

If you are looking for one exercise to rule them all, and you are a combat athlete, might I suggest the Battle Ropes Latera Waves.

You see combat athletes need INCREDIBLE POWER in their transverse plane, whether they are kicking, punching, throwing, or grappling, they will be dominated without rotational power.

 

 

The lateral wave is the same rotational movement that is involved in any of those combat sports feats. The mover is using her ground force reaction starting at the foot and ending at the fingertips to generate the most power-packed human movement possible.

You can train rotation with lateral waves in all three metabolic pathways:

  • Power (Alactic or Phosphagen) - for those knock-out hooks, body shots, kicks or throws that make the crowd go wild. Use 5 to 10 seconds of max effort followed by 1 to 3 minutes of rest for 3 to 10 rounds.
  • Strength (Lactic or Glycolytic) - for overpowering your opponent, and ensuring your pressure game is on point. Use 20 to 40 seconds...
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The Good, the Bad, and the Ugly of Social Media Fitness

 

The fitness industry is a wild place. There are so many amazing coaches with phenomenal, useful information that can help a lot of people. On the flip side there’s a darkness to the industry wrought with vanity and potential danger. The key thing with the fitness industry is to be clear on what you want or what your clients need and tread carefully.  It’s easy to get lost in this world of comparison syndrome and highlight reels that even the best-intentioned coach can fall victim to. 

 

 

The Good:

The industry is primarily filled with passionate, well-meaning people looking to share their knowledge and help others. There are so many amazing people to connect with and form long lasting business and personal relationships with. This age of social media has highlighted more experts and methodologies than ever before which opens us up to new perspectives that can help us serve our clients even better.  

The Bad:

Comparison syndrome is a...

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Sean Hayes Interview with Aaron Guyett on The LivingFit Show

 

In this weeks episode of The LivingFit Show, Aaron sits down with the Director of Strength and Conditioning  at WWE Performance Center, Sean Hayes! 

Sean Hayes: 

- Work year round with over 140 WWE/NXT athletes both in Orlando, FL and in London, UK

- Former Assistant Strength Coach at Houston Texans (‘14-‘15)

- Former Assistant Strength Coach at Penn State University (‘12-‘13). Football, Women’s Lacrosse

- Former Linebacker for Harvard University (All Ivy ‘09)

 

 

Check out more interviews and articles from Marcus Martinez and Aaron Guyett in the blog, or get full versions by subscribing to our membership here:  https://www.living.fit/kettlebell-workout-plans-and-memberships

 

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3 Most Powerful Battle Rope Movements

 

What is power?

Power output is force times distance over time, or put in a simple way it is how much force you can generate over a specific distance within a certain amount of time. Think about a squat repetition...if you load more weight on the bar, squat deeper, and do it faster, it will create far more power output than if you take weights off of the bar, do quarter squats, and do the rep slower, your power output will be drastically reduced.

 

 

The same physics works with battle ropes.

If moving more slack in the rope makes me produce more force, and I move over a greater distance, and I do each repetition faster, I am going to produce far more power output, than if I have too much tension in the rope, move it just a short distance per rep, and move the rope slower, my power output will be drastically reduced.

With that in mind, why would we use arc movements like rainbows, smiles, and figure eights to help produce more power output?

On top of the physics of power...

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How to Get Just a Little Bit More from Your Workouts

 

Most people want it all and they want it yesterday. Having goals with your training and physique are important, but when you spread yourself too thin you end up further away from where you want to be. The best thing you can do to see results is get clear on what you want to achieve the most and then stay consistent with anything that supports that.

 

 

Finding the perfect program is a trap. There is no perfect program. The key is to stick to a program long enough to see the results you intended to get with it. Tracking and assessing are all part of the results process. When you jump from program to program you sabotage yourself and make sure the results take as long as humanly possible (if they ever come at all).

When you stick to a program for at least 3-4 weeks, be consistent with the plan and put everything you’ve got into it you’d be shocked at how well it serves you. We love hearing about people who’ve gone through our programs like Minimum Space...

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Are Your Workouts a Waste of Time?

 

When you’re a high-level athlete where a fraction of difference in your performance can be the difference between silver and gold your training needs to match with incredible specificity and consistent intensity. For the rest of us, it’s important to assess why we're working out and what results we’re looking for. In this world of fitness it’s common for people to draw lines in the sand and designate something as a waste of time. Slow, low intensity cardio, walking, flow, kettlebells, isolation exercises, HIIT, and the list goes on. 

 

 

What about if you can get better results doing something else? What if all the research indicates that type X cardio will give you what you want at a faster rate than type Y? Most people will go all in at least for a little while. What’s more important is which cardio or type of training will get you results even if it takes a little longer IF it’s something you enjoy and will actually be...

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3 Kettlebell Snatches for Rotational Power

 

The kettlebell snatch is a powerful movement that builds full body strength and power. Once you’ve mastered the basics it’s time to get some rotation in! Here are three variations that will give you a new movement to master as well as build rotational power. 

For each of these variations it’s crucial to have the “float” at the top to allow for the bell to finish in the overhead position without slamming on your forearm. Regardless of what orientation or degree of rotation you’re in, maintain enough tension throughout your torso and during the movement itself to avoid putting too much pressure on your lower back. 

 1. Deadstart Rotational Snatch

This variation will require the least amount of coordination since you’ll be moving the bell vertically and across the body. There is no drop in the variation so you’ll only be getting the concentric pull.

 

 

2. Half Rotational Snatch

This variation will have the bell...

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Marcus and Aaron Talk Nutrition and Diet

 

Nutrition can be incredibly confusing.

Especially when you are trying to get specific results, and it doesn’t help that there are a lot of opposing views being marketed to us all of the time.

How do we clear a path to a better you?

 

As the Education Director for Living.Fit, I give a pretty simple and effective way to create lifelong change in your nutrition, by a small and slow and steady approach.

Marcus Martinez, our Kettlebell Master Coach, gives another incredibly simple way to make effective and easy changes to your nutrition.

Finding what works for you requires some experimentation and tracking. The best diet in the world might not be the best diet for you personally. It’s important to be mindful of the way your body responds to certain foods and meal timing. Even the “healthiest” foods in the world might cause a gut reaction that makes it less optimal for you. 

The same goes for meal timing. Fasting is all the rage and has helped many...

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