The Good, the Bad, and the Ugly of Social Media Fitness


The fitness industry is a wild place. There are so many amazing coaches with phenomenal, useful information that can help a lot of people. On the flip side there’s a darkness to the industry wrought with vanity and potential danger. The key thing with the fitness industry is to be clear on what you want or what your clients need and tread carefully.  It’s easy to get lost in this world of comparison syndrome and highlight reels that even the best-intentioned coach can fall victim to. 



The Good:

The industry is primarily filled with passionate, well-meaning people looking to share their knowledge and help others. There are so many amazing people to connect with and form long lasting business and personal relationships with. This age of social media has highlighted more experts and methodologies than ever before which opens us up to new perspectives that can help us serve our clients even better.  

The Bad:

Comparison syndrome is a dangerous place. It breeds discontent and creates a place where many will question if what they’re doing is enough. The reality is you’re watching a highlight reel and the more people in the industry utilize social media the more we think people are better off than they are. The best way to avoid this is to focus on your personal growth and sharing your message while continuing to be inspired and learn from the leaders in your chosen area. 

The fitness industry is not a well-guarded place that requires years of training and schooling so it’s a place that anyone can be in. While most are well-intentioned there is a problem of many coaches running before they can walk showcasing methods and tactics without any real-life experience or results. This creates a thin line between results-based training and showing off for likes. If something catches your eye it’s important to decipher if it’s useful, who it’s useful for, and what can be gleaned from it rather than taking it as gospel. 

The Ugly:

The industry is also full of marketers and salespeople who are excellent at helping unsuspecting people with their time and money. At best they steal other’s information and at worst offer novel or potentially dangerous recommendations. This goes back to the original message which is to cross reference the information you receive with other reputable sources and make sure it lines up with what you’re looking to accomplish. 

Our goal is to help guide you on this crazy path of fitness and strength to avoid many common mistakes that new (and seasoned) trainees often make. What have you experienced in the fitness industry of either the good, the bad or the ugly? We’d love to hear it down below! 

Check out more interviews and articles from Marcus Martinez and Aaron Guyett in the blog, or get full versions by subscribing to our membership here:


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